Linda Löfling

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The fashion industry is the second most water-polluting industry in the world, after agriculture. Fast fashion is built on an unsustainable process, where the bottom line and speed of the trend cycle are prioritised over all else. You all probably know about this already, but have you started to make a change about it?

I started the process of building a suistanable wardrobe some years ago (it is kind of a lifetime project) and in the same time I started also to buy most of my clothes, shoes and accessories second hand. I have entirely stopped “panic-purchase” or doing shopping as a some kind of hobby. Nowadays, I am keeping a wishlist and if I find myself lusting over something, I write it down. I have the wishlist saved in my iPhone notes where I add items that I believe I need or that would fulfill my wardrobe and make it more complete and wearable.

Some of the things I have on my wishlist right now:

White wool coat

Perfect crispy white shirt (aren`t we always looking for that one?)

Pinstriped pants 

A pair of Madrid mocasines

A black trenchcoat for the warmer spring days to come

Perfectly fitted jeans

Lower shoes to wear together with a costume


I am not in a rush of buying any of those yet, I enjoy the hunt for the perfect item and I take my time finding it. Building the perfect wardrobe from scratch takes time, and a lot of trials in different shops finding the right size for my loooong legs and curves 🙂

How about you? What`s on your clothing wishlist these days?



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I don’t know about you but I have a wardrobe filled with clothes, but yet so often I stand there complaining about that I have “nothing to wear”!

My New Year resolution for 2019 is to Stop Shop and instead build a wardrobe with long lasting pieces that I can either sell or heritage further to somebody else when or if I get tired of them. To do that, I need indeed to buy some really good basics, and this is what I am hunting for at the moment. (Tips please!!)

Building a basic wardrobe is all about finding good basics that you can alternate. I have a thing for oversized sweaters in nature colors and if I find a model that I like, I can go for two or three in different colors.

My favourite sweater that I have since, I believe it is four years now, is from the Danish brand Samsøe Samsøe and it is still a master piece. I’d like to find more clothes of that kind!

If anyone have suggestions where to find good quality sweaters here in Madrid, please hit me. I’d love to introduce some pieces from a Spanish brand in my wardrobe.






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